"This training has transformed my life! The done for you funnel got me over 100 leads in 14 days. Set up in less than a day!

I have never had such fast results."

Jen Hill

★★★★★

Loved by 2240+ entrepreneurs

What’s inside

Weekly Connection Threads
Meet women over 40 building businesses, podcasts, offers, and lives with more intention.

Monthly 20/80 Workshops
Each month, Caroline will guide you through one powerful 20/80 principle so you can focus on the part of your business that actually moves the needle. Simple, practical, and designed to help you get results without doing more. (Recordings of past events)

JUNE WORKSHOP - The LinkedIn Money Pot

Find better clients through comments, conversations, and DMs.

JULY WORKSHOP - AI, But Make It Female

Use AI to save time, simplify business, and grow differently.

Podcast Guest Opportunities
Find guests, pitch yourself, and apply for Life On Purpose Over 40 or Audit Your Genius Zone™.

Monthly Live Sessions
Join live conversations focused on clarity, visibility, business growth, and taking action on the 20% that creates the biggest shift.

Visibility Prompts
Simple prompts to help you talk about your work without sounding fake, salesy, or generic.

Business Simplification Support
Learn how to stop doing everything manually and focus on the systems, conversations, and strategies that create momentum.

PowerZone Tips + AI Support
Get practical ideas for using AI, automation, content systems, and follow-up tools to save time and grow with more ease.

Real Women. Real Conversations.
No bro marketing. No fake guru energy. No pretending business is easy when life is full.

Plus 4 Free Courses

10 Clients in 10 Days
A simple visibility and outreach training to help you start better conversations with potential clients.

The #1 AI Starter Kit
A beginner-friendly guide to using AI in your business without getting overwhelmed or sounding generic.

Threaded With Gold
Conversation-starting content prompts designed to help you get more replies, engagement, and real connection.

The Beyond Booked Out Accelerator Program
Training to help you simplify your message, strengthen your visibility, and grow beyond manual 1:1 work.

Join The 20/80 Circle

Let’s work on the 20% that actually matters!

A community for women over 40 building

business, visibility & life differently

For coaches, therapists, consultants, mentors, healers, and service-based women who want more clients, more clarity, more connection, and more life - without burning out or doing everything alone.

Inside, you’ll find weekly connection threads, podcast guest opportunities, visibility prompts, business growth support, PowerZone tips, accountability, free trainings, and real conversations with women who are done with fake success.

This is where we stop working in the wrong 80% and start building the 20% that creates clarity, confidence, clients, freedom, and momentum.

Join Today *First 100 members free

Join The 20/80 Circle

A free community for women over 40 building

business, visibility & life differently.

For coaches, therapists, consultants, mentors, healers and service-based women who want more clients, more clarity, more connection and more life — without burning out or doing everything alone.

Inside the community, you’ll find weekly connection threads, podcast guest opportunities, visibility prompts, business growth support, PowerZone tips, accountability and real conversations with women who are done with fake success.

Join Today *First 100 members free

What’s inside

Weekly connection threads
Meet women over 40 building businesses, podcasts, offers and lives with more intention.

Podcast guest opportunities
Find guests, pitch yourself, and apply for Life On Purpose Over 40 or Audit Your Genius Zone™.

Monthly live sessions

Each month we will take you through 1 20/80 principle. Learn how to work on the 20% that moves the needle and get results!

Visibility prompts
Simple prompts to help you talk about your work without sounding fake, salesy or generic.

Business simplification support
Learn how to stop doing everything manually and focus on the 20% that creates the shift.

PowerZone tips + AI support
Get practical ideas for using AI, automation and systems to save time and grow with more ease.

Real women. Real conversations.
No bro marketing. No fake guru energy. No pretending business is easy when life is full.

4 Courses

  • 10 Clients in 10 Days

  • THE #1 AI Starter Kit

  • Threaded with Gold

  • The Beyond Booked Out Accelerator Program

BONUS

Receive Community Rewards!

We want to reward the women who show up, connect, contribute, and take action inside The 20/80 Circle.

As you move through the levels, you’ll unlock real rewards designed to support your growth, business, learning, and visibility.

Some Rewards on Offer:

$5 Book Voucher

Build real connections inside the community and unlock your first reward.

3 Months of PowerZone Membership Value: $294

Become an Impact Maker and receive 3 months inside PowerZone to help you simplify your marketing, content, automation, and business systems.

1 Year of PowerZone Membership Value: $1,078

Reach Genius Guide and unlock a full year of PowerZone - your AI-powered business support system for content, marketing, follow-up, and growth.

1-Hour Mentoring Session with Caroline Value: $500

Become a Circle Leader and receive a private mentoring hour with Caroline to help clarify your next move, simplify your strategy, and uncover the 20% that creates the shift.

$1000 Tech Voucher

Reach 20/80 Icon status and we’ll gift you a $1000 tech voucher to spend on new technology that supports your business, creativity, or growth.

Because women who take action deserve to be supported.

Hi, I’m Caroline Balinska

Founder of The 20/80 Circle™, PowerZone Platform, Audit Your Genius Zone™, The 20/80 Shift™, and host of Life On Purpose Over 40™.

I’ve spent two decades helping women build smarter online businesses with less effort through funnels, automation, positioning, and business strategy - long before they became mainstream buzzwords.

But my work now is about more than marketing.

It is about helping women stop burning themselves out trying to build success that looks good on the outside but quietly consumes their life.

I created The 20/80 Circle for women over 40 who are building, rebuilding, growing, and choosing themselves again.

Women who want more clients, more clarity, more connection, more freedom, and more life - without fake success, hustle culture, or doing everything alone.

Inside this community, I’ll help you find the 20% that creates the real shift in your business and life.

The clearer message.
The better connection.
The smarter system.
The right conversation.
The Genius Zone you have not fully claimed yet.

I’m so glad you’re here.

This is where we build differently.