"This training has transformed my life! The done for you funnel got me over 100 leads in 14 days. Set up in less than a day!
I have never had such fast results."
Jen Hill
★★★★★
Loved by 2240+ entrepreneurs
What’s inside
Weekly Connection Threads
Meet women over 40 building businesses, podcasts, offers, and lives with more intention.
Monthly 20/80 Workshops
Each month, Caroline will guide you through one powerful 20/80 principle so you can focus on the part of your business that actually moves the needle. Simple, practical, and designed to help you get results without doing more. (Recordings of past events)
JULY WORKSHOP - The LinkedIn Money Pot
Find better clients through comments, conversations, and DMs.
AUGUST WORKSHOP - AI, But Make It Female
Use AI to save time, simplify business, and grow differently.
Podcast Guest Opportunities
Find guests, pitch yourself, and apply for Life On Purpose Over 40 or Audit Your Genius Zone™.
Monthly Live Sessions
Join live conversations focused on clarity, visibility, business growth, and taking action on the 20% that creates the biggest shift.
Visibility Prompts
Simple prompts to help you talk about your work without sounding fake, salesy, or generic.
Business Simplification Support
Learn how to stop doing everything manually and focus on the systems, conversations, and strategies that create momentum.
PowerZone Tips + AI Support
Get practical ideas for using AI, automation, content systems, and follow-up tools to save time and grow with more ease.
Real Women. Real Conversations.
No bro marketing. No fake guru energy. No pretending business is easy when life is full.
Plus 4 Free Courses
10 Clients in 10 Days
A simple visibility and outreach training to help you start better conversations with potential clients.
The #1 AI Starter Kit
A beginner-friendly guide to using AI in your business without getting overwhelmed or sounding generic.
Threaded With Gold
Conversation-starting content prompts designed to help you get more replies, engagement, and real connection.
The Beyond Booked Out Accelerator Program
Training to help you simplify your message, strengthen your visibility, and grow beyond manual 1:1 work.
Join The 20/80 Circle
Let’s work on the 20% that actually matters!
A community for women over 40 building
business, visibility & life differently
For coaches, therapists, consultants, mentors, healers, and service-based women who want more clients, more clarity, more connection, and more life - without burning out or doing everything alone.
Inside, you’ll find weekly connection threads, podcast guest opportunities, visibility prompts, business growth support, PowerZone tips, accountability, free trainings, and real conversations with women who are done with fake success.
This is where we stop working in the wrong 80% and start building the 20% that creates clarity, confidence, clients, freedom, and momentum.
Join Today *First 100 members free
BONUS
The 20/80 Tech Stack Glow Up!
Your business backend is getting a Glow Up.
The next 20/80 Tech Stack Glow Up starts soon!
In 30 days we’ll help you turn the admin, marketing and tech chaos into a calmer system that saves time, saves money
and helps more leads become clients.
Join the Glow Up
Join The 20/80 Circle
A free community for women over 40 building
business, visibility & life differently.
For coaches, therapists, consultants, mentors, healers and service-based women who want more clients, more clarity, more connection and more life — without burning out or doing everything alone.
Inside the community, you’ll find weekly connection threads, podcast guest opportunities, visibility prompts, business growth support, PowerZone tips, accountability and real conversations with women who are done with fake success.
Join Today *First 100 members free
What’s inside
Weekly connection threads
Meet women over 40 building businesses, podcasts, offers and lives with more intention.
Podcast guest opportunities
Find guests, pitch yourself, and apply for Life On Purpose Over 40 or Audit Your Genius Zone™.
Monthly live sessions
Each month we will take you through 1 20/80 principle. Learn how to work on the 20% that moves the needle and get results!
Visibility prompts
Simple prompts to help you talk about your work without sounding fake, salesy or generic.
Business simplification support
Learn how to stop doing everything manually and focus on the 20% that creates the shift.
PowerZone tips + AI support
Get practical ideas for using AI, automation and systems to save time and grow with more ease.
Real women. Real conversations.
No bro marketing. No fake guru energy. No pretending business is easy when life is full.
4 Courses
10 Clients in 10 Days
THE #1 AI Starter Kit
Threaded with Gold
The Beyond Booked Out Accelerator Program
BONUS
Receive Community Rewards!
We want to reward the women who show up, connect, contribute, and take action inside The 20/80 Circle.
As you move through the levels, you’ll unlock real rewards designed to support your growth, business, learning, and visibility.
Some Rewards on Offer:
$5 Book Voucher
Build real connections inside the community and unlock your first reward.
3 Months of PowerZone Membership Value: $294
Become an Impact Maker and receive 3 months inside PowerZone to help you simplify your marketing, content, automation, and business systems.
1 Year of PowerZone Membership Value: $1,078
Reach Genius Guide and unlock a full year of PowerZone - your AI-powered business support system for content, marketing, follow-up, and growth.
1-Hour Mentoring Session with Caroline Value: $500
Become a Circle Leader and receive a private mentoring hour with Caroline to help clarify your next move, simplify your strategy, and uncover the 20% that creates the shift.
$1000 Tech Voucher
Reach 20/80 Icon status and we’ll gift you a $1000 tech voucher to spend on new technology that supports your business, creativity, or growth.
Because women who take action deserve to be supported.
Hi, I’m Caroline Balinska
Founder of The 20/80 Circle™, PowerZone Platform, Audit Your Genius Zone™, The 20/80 Shift™, and host of Life On Purpose Over 40™.
I’ve spent two decades helping women build smarter online businesses with less effort through funnels, automation, positioning, and business strategy - long before they became mainstream buzzwords.
But my work now is about more than marketing.
It is about helping women stop burning themselves out trying to build success that looks good on the outside but quietly consumes their life.
I created The 20/80 Circle for women over 40 who are building, rebuilding, growing, and choosing themselves again.
Women who want more clients, more clarity, more connection, more freedom, and more life - without fake success, hustle culture, or doing everything alone.
Inside this community, I’ll help you find the 20% that creates the real shift in your business and life.
The clearer message.
The better connection.
The smarter system.
The right conversation.
The Genius Zone you have not fully claimed yet.
I’m so glad you’re here.
This is where we build differently.
STILL NOT SURE?
Frequently Asked Questions
We are here to help!
What is The 20/80 Circle?
The 20/80 Circle is a community for women over 40 who are building business, visibility, and life differently.
It is for women who want more clarity, clients, connection, freedom, and life — without burnout, fake success, or doing everything alone.
Is it free to join?
Yes - Currently for the first 100 founding members.
After the founding member places are filled, membership will be $28 per month.
What happens inside The 20/80 Circle?
Inside the Circle, you’ll find connection threads, visibility prompts, guest opportunities, free trainings, workshops, PowerZone support, business simplification, and conversations with women who are done with fake success and building alone.
It is a place to work on the 20% that actually matters.
Is this only for business owners?
Mostly, yes - but not only.
The Circle is built for women who are growing, rebuilding, or redefining their next chapter. Many members are coaches, therapists, consultants, mentors, healers or service providers, but you are also welcome if you are rebuilding your visibility, purpose, confidence or direction after 40.
Do I have to be over 40?
The Circle is designed for women over 40 because the conversations are centred around rebuilding life, identity, business, visibility and freedom in this season of life.
What is the 20/80 method?
The 20/80 method is about stopping the endless overworking, overthinking and overcomplicating - and focusing on the 20% that creates the biggest shift.
In business, that might be your message, offer, follow-up, visibility, systems, Genius Zone or client pathway.
Will there be podcast guest opportunities?
Yes.
The Circle is now the main place for Life On Purpose Over 40™ guest opportunities, Audit Your Genius Zone™ hot seats, collaborations and future speaker opportunities.
There is also a private area for Life On Purpose Over 40 guests so we can keep supporting your visibility after your episode airs.
What is Audit Your Genius Zone?
Audit Your Genius Zone is a strategy-style show where Caroline helps women uncover the gap between their expertise, message, offer, visibility and next growth move.
It helps you get clearer on the place where your story, skillset, audience and transformation meet - the part that makes you easier to understand, trust and choose.
Do I need to be using PowerZone Platform?
No. You do not need to be using PowerZone to join the Circle.
But you will find PowerZone tips, AI support, automation ideas and business simplification training inside if you want help cleaning up your marketing, follow-up, content and systems.
How much time do I need to spend inside?
You do not need to be online all day.
The goal is not more noise. The goal is better connection, clearer action and support that helps you move forward.
Even checking in once or twice a week can help you build momentum.
Is this a networking group?
Not in the awkward “pitch yourself and disappear” way.
The Circle is about real connection, useful conversations, collaboration, visibility, accountability and helping women build differently.
What makes this different?
This is not about hustle culture, fake success or trying to become the loudest woman online.
The 20/80 Circle is about clarity, connection, business growth, visibility, life on purpose and finding the 20% that actually changes everything.
